JoVivi Consultancy Delivers a Bold Marketing Blueprint for Wandelbots GmbH
​“I truly appreciate Jo’s genuine, calm, and inspiring approach to client engagement. Even in the most stressful times, she brings a positive energy and helps everyone believe that anything is possible with focus and a clear plan"
Katharina Jessa, Chief Revenue Officer, Wandelbots GmbH
JoVivi Consultancy crafted a bold and strategic marketing plan for the Smart Production Solutions (SPS) Tradeshow. The collaboration elevated Wandelbots' presence, driving impactful engagement and gave the company a tailored Event and Marketing blueprint for the future.
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Wandelbots, an industry disruptor and the pioneer in the "democratisation of robotics", has a clear vision: "every person should be able to work with robots".
The Software DeepTech start-up, is a thought leader in the robotics industry with its proprietary software stack that simplifies human-robot interaction, making it possible for even non-coders to easily plan new automation projects, create customised apps and operate the robots. By making robotics more accessible, Wandelbots are not just enhancing operational efficiencies, they're transforming the industry.
However, like many technology start-ups they were facing a particular challenge. They had undergone a recent organisational strategy shift and they lacked the strategic marketing expertise internally. This gap became critical to the team when facing significant deadlines around a key trade show - SPS.
“The event was a pivotal marketing opportunity to communicate the new company strategy and product vision to the industry, we needed to effectively engage with prospects and customers who could support our product development phase” Katharina Jessa, Chief Revenue Officer, Wandelbots.
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To bridge the gap until Wandelbots could find a new marketing lead and keep their marketing efforts on track, Katharina Jessa reached out to JoVivi Consultancy, who came highly recommended by a company she was currently working with.
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The Process
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An initial briefing call uncovered the specific challenge the team was facing, the immediate deadlines and the goals and objectives required. It quickly became clear that Wandelbots had a highly motivated marketing team who could facilitate execution, but they required strategic guidance, clear planning and ideas to maximise the value from the investment the company was making into SPS.
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A detailed proposal was put forward clearly outlining the deliverables, timings and costs. The proposal ensured the team had an event bible that could deliver for them for the now and the future. This was a document that covered all areas of event planning and strategy so the team could focus solely on the execution.
Trade Show Planning Roadmap
Communications Planning Checklist
Bespoke Marketing Objectives
Copywriting Guidance
Web Landing Page Flow Recommendation
Communications Lead Flow Roadmap
Trade Show Marketing Assets & Show Floor Activity Plan
Partner Marketing - Best Practice Recommendations
Sales Team Personalised Email Communications
Plan Tracking and ROI Measurement Plan
Budget recommendations
The Wandelbots Team-SPS 2023
The Results
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As a result of the collaboration between JoVivi Consultancy and Wandelbots the event was successfully executed with less than 6 weeks of preparation time.
“These outcomes were crucial in advancing our marketing efforts during a pivotal time for our company” Katharina Jessa, Chief Revenue Officer, Wandelbots.​​​​​​​
Over 100 leads delivered at the trade show
Over 50,000 impressions on LinkedIn
Strong internal alignment across the business functions
Future proof blueprint for event planning and strategy
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“I truly appreciate Jo’s genuine, calm, and inspiring approach to client engagement. Even in the most stressful times, she brings a positive energy and helps everyone believe that anything is possible with focus and a clear plan. Katharina Jessa, Chief Revenue Officer, Wandelbots.
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Future: A New Dawn in Automation
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Following the success of the SPS strategy collaboration, Wandelbots engaged with JoVivi Consultancy to lead the Wandelbots FY Marketing strategy planning meeting. This allowed various teams to collaborate within the company, ensuring preparation to continue the marketing journey with the right priorities, goals and common understanding.
Wandelbots’ vision to empower businesses to craft custom automation solutions is taking centre stage in setting a new standard for how robotics and automation can drive future growth and opportunity.
Are you facing similar challenges in your organisation, with critical deadlines, limited resources and a need for strategic expertise?
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If so, book a free consultation and let’s discuss your challenges and how we can solve them.
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