The Story Behind JoVivi®
Welcome to JoVivi
Jo Fawell
BA Hons, AdvDipPsych
Accredited Executive Coach
For more than 25 years I worked in senior leadership roles within international organisations, including board-level positions. During that time, I experienced first-hand the pressures that so many people face every day demanding workloads, organisational change, competing priorities, workplace stress and the challenge of balancing professional responsibilities with personal wellbeing.
I saw how often people struggled in silence. Talented, capable individuals who felt overwhelmed, stuck, exhausted, or simply unsure where to turn for support. Those experiences sparked a deep interest in understanding human behaviour, resilience and wellbeing.
What began as professional curiosity became a passion and ultimately led me to retrain in Coaching Psychology, Cognitive Behavioural Practice (CBT), Health & Wellbeing Coaching, Stress Management and Psychological Resilience.
In 2018, while continuing to work in senior leadership positions, I began an intensive professional development journey that would eventually lead to the creation of JoVivi®.
Today, I combine commercial experience, coaching psychology, and evidence-based wellbeing approaches to help individuals, organisations and communities create meaningful and sustainable change
How I Work
I don't believe lasting change comes from simply being told what to do.
I believe it comes from understanding ourselves better.
When we understand why we think, feel, and respond the way we do, we are better equipped to make choices that support our wellbeing, relationships, confidence, and performance.
That's why everything I deliver is practical, evidence-based and designed to be applied in everyday life.
Whether I'm facilitating a wellbeing programme, delivering a workshop, supporting someone through menopause, or providing 1:1 coaching, my focus is always the same: Helping people develop the awareness, confidence, and tools they need to move forward.
What People Say
"I couldn't have wished for a better person to deliver those sessions. You read the room and adapted accordingly which worked perfectly. You have a wonderful aura and are so approachable. We need more people like you in the world. Keep delivering this training, it's truly phenomenal."
"The course was excellent. Jo was a fantastic facilitator and made everyone feel at ease. I would recommend this training to anyone dealing with stress in their lives."
"The teacher has been excellent with the way she's educated us all and engaged with the room, making us all feel very relaxed."
"Jo has given me some really useful tools to help with my anxiety. She has been extremely supportive and encouraging. She always goes out of her way to make sure I'm okay."
Through JoVivi®, I work with individuals, employers, community organisations and commissioners to deliver practical, evidence-based programmes that support wellbeing, resilience, personal development and behaviour change.
My work includes:
✓ Stress & Resilience Programmes
✓ Menopause Support Programmes
✓ Workplace Wellbeing
✓ Leadership & Performance Coaching
✓ Communication & Confidence Development
✓ Community Wellbeing Initiatives
✓ 1:1 Coaching & Personal Development
I currently deliver commissioned wellbeing programmes in partnership with organisations including Catalyst Stockton and Stockton Wellbeing Hub, helping people develop practical tools that support long-term wellbeing and resilience.
Professional Standards
As an Accredited Executive Coach with the Association for Coaching (AC), I am committed to maintaining the highest professional and ethical standards in my work. I work in accordance with the Association for Coaching Global Code of Ethics and maintain regular professional supervision and ongoing Continuing Professional Development (CPD) to ensure my practice remains current, reflective, and evidence-based.
Governance & Delivery Assurance
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ICO Registered
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Advanced DBS Checked
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Fully Insured
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NEPO Registered Supplier
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Registered on the NHS Mental Health Data (MHD) Portal
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Regular supervision and CPD
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Practice by the Global Code of Ethics - Association of Coaching
Qualifications & Expertise
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Association of Coaching Accredited Executive Coach
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Advanced Diploma in Coaching Psychology (Level 7)
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Cognitive Behavioural Practitioner (CBT)
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EMBERS® Menopause-CBT Informed Practitioner
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LUMA Certified Practioner
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Certificate in Performance Coaching
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Certificate in Stress Management
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Certificate in Health & Wellbeing Coaching
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Primary Certificate in Health & Wellbeing Coaching
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Certificate in Developing Psychological Resilience
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Certificate in Assertion & Communication Skills Training
Professional Memberships & Community Leadership
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Member of the Association for Coaching (AC)
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Member of the International Society for Coaching Psychology (ISCP)
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Member of the International Stress Management Association (ISMA UK)
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Wellbeing Champion with Pioneering Care Partnership